Startup Atlas


eMushrif
Mobility
eMushrif is a Muscat-based company that digitises school transport with IoT devices on buses, mobile apps for parents and schools, and route and fleet management software. It serves schools and transport operators in Oman and Kuwait and is expanding into Saudi Arabia and the UAE.
- Headquarters
- Muscat, Oman
- Founded
- 2016
- Founders
- Adnan Al Shuaili, Awadh Al Shukaili, Issa Al Shuaili
Funding
- Funding round (stage not labelled)$7.5M— Jasoor Ventures (lead), Phaze Ventures, Annex Investment, ITHCA Group, IDO Investment, private investorsJan 2026