Cook & Re Opens Allocation for SUPRA 42, Its 50-Piece Debut
The Dubai-founded, Swiss-made watch brand's first model carries a blood-red power reserve indicator meant to keep the wearer aware of time passing.
Cook & Re will begin taking allocation requests for its first watch on November 1, 2026. The brand, founded in Dubai with manufacturing in Switzerland, is releasing the SUPRA 42 as a limited run of 50 numbered pieces.
The most distinctive element sits on the dial: a blood-red power reserve indicator the company calls Memento Mori. It does more than show remaining movement energy. Cook & Re intends it as a prompt, a reminder to the wearer that time is finite and worth spending deliberately. A power reserve complication is functional first; the colour and the name are where the meaning is added.
The rest of the dial borrows from cartography. Contour lines of the kind used on topographic maps are worked into the surface, giving the face a layered, terrain-like texture rather than a flat finish.
Specifications
The case measures 42mm and is cut from 316L marine-grade stainless steel. A unidirectional bezel surrounds the dial, and water resistance is rated to 200 metres. The first release comes in a single colorway called Falcon Black. Each watch ships with an interchangeable strap carrying the brand's signature red and white stripes.
Who is behind it
Endre Szakacs founded Cook & Re after more than 20 years in international banking. He is an entrepreneur and a longtime watch enthusiast, and the company grew out of a stretch of reflection on how little time people are given — thinking that followed the death of his father. The stated philosophy, "Challenge Over Comfort," carries that outlook into how the brand positions itself: Dubai roots on one side, Swiss watchmaking on the other.
For a first release, the run is small and the route to buying is unusual. Taking allocation requests rather than holding an open sale lets a new brand read demand before committing to production, and it keeps numbered pieces moving out in a controlled way. With 50 watches, the SUPRA 42 works as much as a statement of intent as a product.
