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Policy & Regulation

GCC Digital Economy Growth Hinges on Trust and Clearer Rules

TikTok's head of public policy for the Gulf argues that platform accountability and coordinated regional rules can let digital economies grow without weakening user protections.

Karim El-Sayed·14 Oct 2026·3 min read
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Karim El-Sayed Karim El-Sayed covers company news, policy and regulation across the UAE and wider MENA for Anecdoted, with a focus on how new rules and licences reshape how startups operate. karim@anecdoted.com

GCC Digital Economy Growth Hinges on Trust and Clearer Rules

The Gulf's startup scene is generating the growth, and policy will decide how far it runs. The UAE has held the top spot among entrepreneurial ecosystems for a fifth consecutive year, according to the Global Entrepreneurship Monitor 2025/2026 report. Ideas travel faster now, founders reach customers they could never have served from their own city, and small companies scale beyond their home markets. Regulation and platform accountability are the other half of that story.

Timely, then, were the parliamentary talks in Bahrain on the Gulf's digital economy, which brought together representatives of legislative councils from across the GCC. The seminar ranged across legislation, technical infrastructure, investment, the sector's economic contribution and the safety of societies that increasingly live on digital platforms. Each Gulf market will keep its own laws and national priorities. People and businesses do not stay inside those borders, which is why the conversation has to continue.

One premise belongs underneath it: safety and commercial opportunity are not competing aims. Trust is the input that makes digital growth possible. Users post, learn, browse and buy with more confidence when they believe they are protected; companies commit capital when expectations are clear and applied the same way each time. Sensible regulation supplies that certainty without squeezing out the inventiveness that made these platforms worth using.

The UAE shows what is at stake. TikTok's UAE Economic Impact Report found that small and medium-sized businesses on the platform added AED1.1 billion to the economy in 2024 and supported more than 7,000 jobs. More than 10,000 SMBs said they started up because of TikTok, and over 70,000 local SMBs advertised on it. Behind those figures sit stories like Fix Dessert Chocolatier, a home-based operation whose daily orders climbed from single digits to triple digits after one of its chocolates took off on the app.

That matters in a region where entrepreneurship, private-sector expansion and diversification are written into national development plans. Platforms lower several of the old barriers: discovery, community-building, and reading what customers actually want. They also widen who gets to participate, letting a promising idea find an audience without the capital and distribution once needed to enter a market. Proportionate rules, drafted with an understanding of how these businesses and technologies actually operate, allow that to mature.

Platforms carry obligations too. For TikTok, that means funding technology and specialist teams to enforce its Community Guidelines, publishing transparency reports on content enforcement, and refining age-appropriate design as its community changes. It means working with local experts and stakeholders, including through its Safety Advisory Council, so regional perspectives feed into online safety work. Teen accounts ship with more than 50 safety, privacy and security features and settings switched on by default, and Family Pairing gives parents and guardians tools to guide their teenager's experience, including controls over screen time and the content they see. Safety is never a finished task; it takes sustained investment, outside expertise and a willingness to keep listening.

Regulation should be assembled the same way. Governments define the outcomes their societies need. Parents, educators, civil society groups and safety specialists understand how digital life is experienced at home and in communities. Technology companies can contribute data, technical knowledge and practical detail. Convening those voices early produces better-informed rules, and makes it easier to identify where shared regional principles would help and where flexibility is required for local contexts.

Closer GCC coordination can set common direction on high standards for safety and accountability while leaving room for national contexts and priorities. More consistent protection for users and predictable conditions for businesses of every size go together. The Gulf has shown repeatedly that regional cooperation strengthens national ambition, and the digital economy is another chance to prove it.

The Bahrain seminar put legislative representatives from across the region in one room. What follows is the harder part: keeping governments, communities and industry talking long enough to turn a shared ambition into an online environment people trust and businesses can grow in.