Invest Qatar and SOIN Sign MoU to Launch Enterprise AI Operations

Invest Qatar and SOIN, a Central American IT services company, signed a memorandum of understanding at MWC Doha under which the firm will establish an enterprise technology and AI operation in the country.

SOIN expects to commit about QAR 197 million, or US$54 million, over five years and to employ around 120 people in Qatar by the end of that period. Invest Qatar will help the company reach business opportunities and form partnerships with local firms, and will support its plan to use Qatar as a base for growth across the region.

The services SOIN intends to offer cover AI and enterprise technology. Its target clients include banks and financial firms, telecom operators, healthcare providers, retailers and public sector organisations. The company says its work helps clients update complex systems, automate tasks and operate more efficiently.

Mariano Villalta, Regional Director at SOIN, said organizations need to modernize and adopt AI while keeping critical systems reliable and governing AI across the business.

Sheikh Ali bin Alwaleed Al-Thani, CEO of Invest Qatar, said the agency looks forward to supporting SOIN's regional growth and long-term presence in Qatar, tying the effort to the country's economic diversification goals.

SOIN is working with Sheikh Mohammed bin Falah bin Jassim Al Thani as joint venture partner to serve clients in Qatar and nearby markets.

The announcement links the entry to Qatar National Vision 2030. The operation is expected to help diversify the economy, create skilled jobs and build local technology skills.

Enterprise AI work tends to succeed or fail on delivery capacity — people who can sit inside a bank or a hospital and rework systems that were never designed to talk to each other. Building that capability locally, rather than flying it in project by project, is the part of the deal that outlasts the investment figure.