Jordan’s Abwaab acquires Egyptian edtech Eduact
The Jordan-based edtech company has bought Egypt's Eduact, adding software for independent teachers and learning centres to its platform.
Abwaab, a Jordan-based edtech company, has acquired Eduact, an Egyptian edtech startup, for an undisclosed amount. The deal brings Eduact's software for independent teachers and learning centres into Abwaab's product line.
Eduact was founded in Egypt in 2020 by Adham Hamed and Ali Hisham. It offers a SaaS platform aimed at independent educators and small learning centres. The platform manages content, grading, payments, and workflows for both online and offline education. It also allows users to manage video content. Those back-office functions are the part of teaching that rarely shows up in curriculum products, and they are what Abwaab gains in the transaction.
Abwaab itself was founded in Jordan in 2019 by Hamdi Tabbaa, Sabri Hakim, and Hussein AlSarabi. The company provides curriculum-aligned digital learning and assessment products and operates across six MENA markets. Its existing business has focused on students and schools; Eduact's tools are built for the individual teacher and the small centre. That makes the acquisition a move into a different layer of education infrastructure.
Abwaab plans to integrate Eduact's technology into its wider platform. It also plans to expand Eduact's product to more teachers and learning centres in Egypt and other markets. The acquisition brings Eduact's technology and its relationships with Egyptian educators into Abwaab's system.
This is Abwaab's second acquisition in 2026. Earlier in the year, the company acquired Apex Education, an Egypt-based provider focused on international university admissions. Hamdi Tabbaa, co-founder and CEO of Abwaab, said the company believes in building with the best teams solving real problems in education. Eduact, on that logic, is a team solving an administrative one.
The sequence says something about Abwaab's direction. Apex gave Abwaab a presence in university admissions. Eduact gives it software that powers private teachers and tutoring centres. Together, the two deals cover students on the way into higher education and the small operators who teach them along the way. Abwaab is not just adding content; it is acquiring the systems that educators run their businesses on.
The MENA private education market is heavily fragmented. Teachers operate independently. Tutoring centres are small. Very few have software built for the way they work. Eduact's platform addresses that. By folding it into Abwaab, the company gains access to a network of educators it did not previously serve directly. Whether that network stays in Egypt or expands into the other five markets Abwaab claims remains to be seen. The stated plan is to do both.
