Journify raises $12M Series A at four times its previous valuation

Journify has raised a $12 million Series A led by Al Mada Ventures, with Silicon Badia co-leading as an existing investor. The round closed at four times the adtech company's previous valuation.

Revenue has grown more than fivefold since Silicon Badia first backed the business. Shorooq and Bunat Ventures both raised their commitments in the round, and Du Ventures and Oraseya Capital joined as new investors.

Journify was founded in 2022 by Taoufik El Jamali, Amine Chouki and Omar Al Shoubaki. The company is headquartered in San Francisco and runs regional offices in Dubai and Riyadh.

Its product is advertising data infrastructure. Journify connects customer interactions and sales data across online and offline channels, then feeds that picture to the platforms where brands buy media — Google, Meta, TikTok, Snap and Amazon Ads — so that purchases, sign-ups and in-store sales are visible to the systems deciding who sees an ad.

That last step is where much of the industry loses the thread. Browser restrictions, broken tracking and offline sales held in separate systems can leave ad platforms with an incomplete picture of who actually buys. The gap widens as spending shifts toward automated buying: Dentsu projects global ad spend will pass $1 trillion in 2026, and that algorithms will place three-quarters of it by 2028. In the US alone, digital advertising revenue reached $294.6 billion in 2025, according to IAB and PwC.

Journify counts more than 100 businesses as customers, among them Jarir Bookstore, one of Saudi Arabia's largest retailers, and Baytonia, a Saudi ecommerce brand. The roster runs from fast-growing online sellers to some of the region's biggest retail names, and together those clients represent hundreds of millions of dollars in annual ad spend.

The results the company cites are specific. Jarir Bookstore lifted its return on ad spend by 182%. Baytonia grew return on ad spend by 80% and cut its cost per purchase by 44%.

AI sits underneath the monitoring layer. Journify watches every connection continuously, flags signal-quality problems and fixes them, rather than waiting for a campaign review to surface a broken feed. The new capital goes into that AI work and into expansion beyond the GCC, starting with the US and Europe.

The route the company is taking is a familiar one for Gulf-born software firms, though few attempt it this early. Retail and ecommerce groups in Saudi Arabia and the UAE generate exactly the kind of fragmented online-and-offline data Journify was built to reconcile, which gave it a demanding base of customers to test against. The same fragmentation exists in the US and Europe, where ad budgets are far larger and the cost of a broken signal is correspondingly higher.

Taoufik El Jamali, co-founder and chief executive, frames the problem as one of input quality. "AI is transforming advertising, but its intelligence depends on the signals it receives," he said. Businesses know who buys, who returns and what creates lasting customer value, he added, but too little of that knowledge reaches the ad platforms driving growth. Journify's aim, in his words, is to turn real customer outcomes into intelligence ad platforms can learn from — so that advertising AI understands what makes a customer valuable to a given business, not just what makes them click.

AI is transforming advertising, but its intelligence depends on the signals it receives,

Omar Laalej, managing director at Al Mada Ventures, said reliable customer data and the decisions built on it will become more valuable as AI takes a greater share of marketing work. He described Journify as building a privacy-first foundation from the data layer up, one that can evolve into intelligence and action, and said the founders' grasp of the opportunity gave him confidence in their ability to build a platform marketers can rely on.

Hossam Shafick, a partner at Silicon Badia who leads seed investment and returns as an investor, said the company's valuation had grown more than 4x and its revenue more than 5x since the firm's initial investment. The performance validates both the technology and the team's execution at scale, he said, and Silicon Badia was glad to double down by co-leading the round as Journify expands into the largest advertising markets.

Ryan Burke, a three-time chief revenue officer, has joined Journify's board. He said he has known El Jamali since their InVision days and has seen his product execution in action. Journify's success in the Middle East, Burke said, makes scaling in the US a question of speed rather than of whether it works.