Mawsool closes pre-seed round to develop AI sales intelligence platform
The Riyadh startup, founded in 2023, says its platform holds more than a billion business contacts and will use the funding to expand across MENA.
Mawsool, a Saudi sales intelligence company headquartered in Riyadh, has closed a pre-seed funding round. The amount was not disclosed. Parachute16, THANAWI, Advanced Elements Co., Ghassan Halawa and Abdullah Al-Dosari took part, along with other angel and corporate investors.
The startup was founded in 2023 by Osama Abdelhadi and Oday Ali. It builds an AI-powered B2B sales intelligence platform that helps companies identify potential customers, verify business contacts and generate leads. The tools are aimed at sales teams hunting prospective clients and trying to shorten the path from first contact to signed deal. The company frames the goal as cutting manual work out of prospecting, so representatives spend less time assembling lists and more time on the accounts most likely to buy.
Mawsool says its platform provides access to more than one billion verified business contacts. That figure has not been independently verified.
Much of the product's value sits in the verification layer rather than the search box. Finding companies is not the hard part for most sales teams; the cost shows up in wrong numbers, dead email addresses and records that go stale between one quarter and the next. A database that stays accurate is harder to build than one that is merely large, and it is the claim most worth testing as the company scales.
The funding will support development of the technology and the platform's sales intelligence capabilities. Mawsool plans to expand across Saudi Arabia first, then into the wider MENA region. The company has not said how quickly it expects to move beyond its home market.
