NUMU and talabat Run Three-Day 60% Off Campaign Across 180-Plus Restaurants
The 60% Club covers 80 brands at more than 180 locations and gives NUMU's restaurant partners in-app placement at no extra placement cost.
NUMU, a UAE company that runs an AI-powered growth operating system for restaurant brands on delivery platforms, has partnered with talabat on a three-day discount campaign offering 60% off at more than 180 locations.
The promotion is called the 60% Club. It runs exclusively on talabat from Nov. 13 to Nov. 15 and features 80 restaurant brands. Partners taking part receive dedicated in-app placements without paying anything extra for that placement.
The campaign puts those brands in front of talabat's approximately 4.5 million active users in the UAE. NUMU said its prior campaigns produced revenue and app-order growth of up to 150% for the restaurants involved.
Eligible partners can receive in-app banners, dedicated offer tiles, carousels and push notifications.
NUMU manages growth for more than 700 restaurant listings across the UAE and the wider Gulf region, a portfolio it says represents more than AED300 million in annual gross merchandise value. Its AI tool, NIA, analyzes sales, advertising performance, customer behavior and menu profitability. Growth specialists at the company use NIA's findings to help operators decide where to spend on advertising and promotions across delivery platforms.
Pierre Mobarak, co-founder of NUMU, said the company focuses on deepening its relationships with aggregators and on helping the ecosystem drive demand.
Creating the right promotional event at the right time with the best offering and right partners.
Mobarak said restaurants must go beyond being listed on a delivery platform. Operators also need to understand how they are performing, reach new audiences and get access to commercial growth opportunities, he said.
Events like this are one of the few levers restaurants have in a crowded app marketplace, where visibility is otherwise bought through advertising. Free placement inside a major platform lowers the cost of testing whether a promotion pulls in new customers or simply discounts orders that would have arrived anyway. A 60% cut is steep, so the case for joining rests on volume: whether three days of heavy discounting and top-of-app exposure earns back more than it gives away. NUMU's pitch is that data, not guesswork, should decide who takes that bet.
NUMU organizes joint campaigns for restaurant brands on delivery apps. A related campaign, UAE GEMS, returned with 30 restaurant brands across 85 locations via Noon Food.
