Startup Atlas


Hala
Fintech
Hala is a Riyadh-based fintech that provides small businesses and freelancers in Saudi Arabia with business accounts, cards, payment terminals, online payments and financing. It began as a mobile wallet, shifted to the SME segment in 2020, and serves more than 140,000 merchants.
- Headquarters
- Riyadh, Saudi Arabia
- Founded
- 2018
- Founders
- Esam Alnahdi, Maher Loubieh
Funding
- Series B$157M— The Rise Fund (TPG) and Sanabil Investments (co-leads), QED, Raed Ventures, Impact46, MEVP, Isometry Capital, Arzan VC, BNVT Capital, Kaltaire Investments, Endeavor Catalyst, Nour Nouf Ventures, Khwarizmi Ventures, Wamda CapitalSep 2025