Startup Atlas
Tamara
Fintech
Tamara is a Riyadh-based buy-now-pay-later company that lets shoppers split purchases into instalments or pay later, with Sharia-compliant plans. It works with online and in-store merchants in Saudi Arabia, the UAE, Kuwait and Bahrain, serves more than 20 million customers, and is a fintech unicorn.
- Headquarters
- Riyadh, Saudi Arabia
- Founded
- 2020
- Founders
- Abdulmajeed Alsukhan, Turki Bin Zarah, Abdulmohsen Al Babtain
Funding
- Asset-backed debt facility (up to; $1.4B funded upfront, $1B further available)$2.4B— Goldman Sachs, Citi, Apollo fundsSep 2025
