Emirates NBD and J.P. Morgan Asset Management Sign MoU on Digital Wealth Tools
The agreement covers exploring active ETF access on Emirates NBD's digital platforms, wider international market reach and joint investor education.
Emirates NBD has signed a memorandum of understanding with J.P. Morgan Asset Management to develop digital wealth and investment tools for the bank's customers.
Under the agreement, the two firms will examine adding J.P. Morgan Asset Management's active exchange-traded funds to Emirates NBD's digital platforms. That could give customers access to a broader set of international markets.
The MoU also covers ways to support investor education. Options under consideration include joint content, market insights, webcasts, events and digital tools.
Raed AlJaser, Head of Wealth Management at Emirates NBD, welcomed work with J.P. Morgan Asset Management on the bank's digital wealth proposition. He tied the initiative to Dubai's ambition to rank among the world's leading financial hubs, a goal set out in the Dubai Economic Agenda D33.
Claude Kurzo, Head of Middle East and North Africa at J.P. Morgan Asset Management, said digital platforms are changing how customers reach investments, follow markets and build long-term wealth. He said Emirates NBD's regional reach combined with his firm's expertise could produce new solutions for investors in the UAE.
The tie-up points to where regional banks are placing their bets on wealth. Distribution through a banking app reaches customers who may never open a brokerage account, and fund managers want shelf space on those apps. For Emirates NBD, the draw is product breadth; for J.P. Morgan Asset Management, it is reach into retail balances across the region.
