Keep Converting Raises $2M Pre-Seed to Grow AI E-Commerce Platform
The AI-native e-commerce platform emerged from stealth with backing from Nuwa Capital and COTU Ventures.
Tariq Benali Tariq Benali covers business and corporate news across the UAE and MENA for Anecdoted, tracking the deals, leadership moves and regulatory shifts behind the region's companies. tariq@anecdoted.com
Keep Converting, an AI-native conversion optimization platform for e-commerce, has raised $2 million in pre-seed funding. Nuwa Capital and COTU Ventures led the round. The financing pulls the company out of stealth and gives it room to bring on more merchants and expand its engineering team.
The platform is headquartered in the US and the UAE. It was founded in 2025 by Mohammad El Mougi and Manuel Prinz. El Mougi, an Egyptian entrepreneur, is founder and CEO. His view is that shoppers still want to visit the site, see the real product, and connect with it before buying. The task, as he describes it, is to make each product page appear in the form that speaks to that particular shopper.
Keep Converting does this by generating personalized product pages in real time. The pages are tailored to each shopper’s intent and to the source that brought them in. The system does not settle on a single version. It runs multiple AI-generated versions of each product page at the same time, continuously favors the versions most likely to convert, and produces new variants as it learns from ongoing behavior. That makes it more dynamic than deciding on one page and shipping it to everyone.
The platform connects to storefronts merchants already use. Keep Converting integrates with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and other major commerce platforms. The company says it has already generated thousands of product-page variants for brands in consumer electronics, home appliances, beauty, fragrance, lifestyle, and accessories. Active customers include Swiss Arabian and Blu in the UAE, Clara, Melen, and Slimsh in Saudi Arabia, and Warmies in the US.
Revenue comes from performance-based fees and subscription plans. Across active client deployments in the US, Europe, and the Gulf, Keep Converting reports an average 64% conversion-rate lift, with the improvement measured against each merchant’s original conversion rate. That aggregate number is a company claim, not an independent benchmark.
The market is still expanding quickly. The International Trade Administration projects global B2C e-commerce revenue will reach $5.5 trillion by 2027, a 14.4% compound annual growth rate. It lists consumer electronics, fashion, furniture, toys and hobbies, biohealth pharmaceuticals, media and entertainment, beverages, and food as leading B2C e-commerce segments.
Those categories give the 64% claim some weight. One system is being applied to electronics purchases, home-appliance decisions, and beauty and fragrance choices, which demand different kinds of persuasion. If the average holds as the merchant list grows, performance-based pricing means Keep Converting’s revenue should scale with the conversions it produces.
