OSUS Begins Construction on Riyadh Mixed-Use Project OSUS Eye

OSUS, a Saudi-based real estate developer, has started construction on OSUS Eye, a mixed-use development in Riyadh. The project is organized around the "10-Minute City" concept, which sets a plain target: residents and visitors should be able to reach everyday services and amenities within 10 minutes.

The stated aim is a connected urban destination rather than a set of separate zones. Hitting that goal depends on what sits inside the boundary as much as on how far it extends. OSUS Eye brings residential, hospitality, retail, workplace and entertainment space into one development, with daily services and destinations placed within the same 10-minute reach.

Who is involved

Hilton will operate the hotel and the branded residences at OSUS Eye. RMJM is responsible for the master design. Cracknell is the landscape architecture firm on the project, and TRI is acting as hospitality and entertainment consultancy.

Construction phase

The current phase covers construction works carried out in accordance with approved scopes of work. It also includes ongoing on-site monitoring and closer coordination among the design, project management and execution teams. OSUS said construction is progressing according to the project's approved timeline.

Entrepreneur Middle East reported the update on Sep 18, 2026.

What the concept measures

The 10-minute city is a planning benchmark, not a fixed footprint. It measures travel time, so the same label can describe a compact cluster of buildings or a wider district tied together by walking routes and short trips. In a market where large mixed-use schemes are common, the framing moves attention to adjacency: what sits next to what, and whether a resident can run errands without getting in a car.

OSUS Eye follows a template seen in other Saudi developments — a local developer, an international hotel operator, and design and landscape practices shaping the master plan and the public realm. The hotel and branded residences add a short-stay component alongside apartments, offices, shops and entertainment venues, putting residents, guests and daytime visitors in the same place.

The details that will decide whether the 10-minute claim holds — how pedestrian routes are laid out, where the retail sits relative to housing, how the landscape handles shade and heat — are largely settled at the master design stage. That work is already underway, with construction and design teams coordinating as the first phase proceeds.

Separately, a related report says Saudi Arabia's Public Investment Fund launched a new real estate firm for a coastal project in the Eastern Province.