NEOPAY Signs Deal for 65% of noon payments, Adding Saudi Arabia and Egypt

NEOPAY has signed a definitive agreement to take a 65% controlling stake in noon payments, a move that would carry the UAE acquirer beyond its home market into Saudi Arabia and Egypt. The transaction is still subject to customary closing conditions, including regulatory and antitrust approvals.

The two businesses line up on complementary ground. NEOPAY contributes acquiring infrastructure, omnichannel acceptance and merchant services. noon payments brings an embedded payments platform, an e-commerce gateway and a merchant network that already operates across the UAE, Saudi Arabia and Egypt. NEOPAY says the combination would strengthen its position in the UAE and widen its digital commerce capabilities.

What merchants would get

Under one roof, the merged operation would offer merchants:

• Online payment acceptance
• In-store acquiring
• Faster settlements
• Data and analytics
• Value-added financial services

That bundle is the commercial argument for the deal. Merchants dealing with a single provider for online and physical acceptance would have fewer integration points to manage, and NEOPAY would gain a larger share of the transaction flow it is already processing.

Transaction density in digital commerce

noon payments arrives with established connections to marketplace sellers and online merchants, and with heavy transaction volume in some of the region's fastest-growing digital commerce categories. NEOPAY says the acquisition would give it access to additional merchant relationships and payment flows, and would let it roll out alternative payment methods and installment options more quickly than it could build them alone.

“This is an important milestone in NEOPAY's journey,” said Vibhor Mundhada, chief executive of NEOPAY. “Our ambition is now to take that capability across the region.”

Mundhada said the purchase would reinforce NEOPAY's leadership in the UAE and expand its footprint into Saudi Arabia and Egypt.

Faraz Khalid, chief executive of noon, said NEOPAY brings deep local expertise and strong infrastructure. “Together, we can help merchants grow and make paying easier for millions of customers across the region.”

Approvals still pending

The agreement is definitive, but the stake does not change hands until regulators sign off. Antitrust review is the stated gate, alongside the usual closing requirements. Neither side disclosed a completion date or a purchase price.

The regulatory path matters more than usual here. NEOPAY's existing business sits largely in one market, while noon payments processes for sellers and shoppers in three. Clearing both in a single transaction would put the acquirer's acceptance network in the UAE, Saudi Arabia and Egypt at once, and would determine how soon alternative payment methods and installment options reach the merchants noon payments already serves.