Huspy Enters Italy With Integra Finance Purchase, Its Fourth Market
The Dubai-founded proptech will invest US$86 million in Italy after buying credit intermediary Integra Finance, which brings 160-plus advisors and 50 lenders.
Nadia Mansour Nadia Mansour covers fintech across the UAE and MENA for Anecdoted -- digital banking, payments licences and the startups building around them. nadia@anecdoted.com
Huspy has acquired Integra Finance, an Italian credit intermediary. The deal takes the Dubai-founded proptech into Italy, its fourth market. Neither side disclosed what the purchase cost.
Huspy plans to commit US$86 million, or AED315 million, to the country. The money is earmarked for building a mortgage finance and real estate business there.
Integra Finance was set up in 2020 and works with individuals, self-employed professionals and companies. Its range runs from residential mortgages to consumer credit, business funding, and lending secured against salaries or pensions. More than 160 advisors sit in its network, and it partners with over 50 banks, financial firms and insurers. Insurance is handled through its subsidiary, Bicher.
The plan for those advisors is straightforward: combine them with Huspy's AI-based platform, which is built for real estate agents and mortgage consultants.
Jad Antoun, Huspy's co-founder and CEO, described Italy as central to the company's next phase of growth and said it is doubling down on Europe. Ziad Nassar, co-founder and deputy CEO, tied the spending to a long-standing economic partnership between the UAE and Italy. He pointed to the US$40 billion the UAE has undertaken to invest in Italy, set out in February 2025 during Sheikh Mohamed Bin Zayed's visit to the country.
The Integra deal is Huspy's fifth acquisition in credit intermediation. Its growth model has been consistent: buy an established local firm, absorb its team, keep its relationships intact. Home Matters came in the UAE in 2021. Mortgage Direct followed in Spain in 2023.
Italy now joins the UAE, Spain and Saudi Arabia as Huspy markets, with the company's footprint spanning 15 cities. For 2026 and 2027, management intends to concentrate on Italy and push into additional markets across Europe and the Middle East and North Africa.
Buying a distribution network is faster than hiring one, and in European mortgage lending distribution still sits with local intermediaries who know which bank will approve which file. Software can raise the volume those advisors handle; it cannot quickly manufacture the relationships. The UAE's capital pledge to Italy gives Huspy a warmer opening than a standalone entrant would get, but the harder test is whether a platform built for Dubai and Madrid conditions translates to Italian lenders and their paperwork. That is the question the next two years will answer.
